Fitness Studios
A website with the same grit as the people inside.
Branding, web design, and SEO for True Grit Fitness. A community-first gym serving Edmond and north Oklahoma City, brought to life online by Hyper Beam.
More than a place to work out.
True Grit has real coaches, loyal members, and a personality that big-box gyms can't replicate. The website needed to make that difference clear, then make finding a program and booking a first class feel easy.
God. Grace. Grit.
Not just words on a wall.
We translated True Grit's existing identity into a bold, consistent online presence. A black-and-white foundation, focused red accents, and strong Oswald headlines give the website an athletic edge. Barlow body text keeps the details easy to read.
The imagery and messaging put the actual gym community first. Coaches, members, and real training take the place of generic fitness promises, so the website feels like True Grit before you walk in.
From first impression
to first class.
A video-led introduction brings the gym's energy to the screen. Clear navigation makes classes, memberships, personal training, and Hyrox easy to find, on a phone or a desktop.
We connected Mariana Tek scheduling and memberships to the website, giving visitors a direct path from exploring the studio to booking. The “First Class Free” offer stays clear throughout the experience.
- Dedicated pages for programs, coaches, and events
- An approachable breakdown of a 40-minute workout
- Childcare details and member stories that answer real questions
- Integrated class scheduling and membership options
Built to be found.
Built to make sense.
The SEO work was part of the build, not an afterthought. We gave search engines clear information about the gym, where it serves members, and the specific ways people can train there.
Location-focused content
Individual page titles and descriptions connect the gym's offerings to Edmond and north Oklahoma City, with clear headings that describe the actual service.
A clear business identity
Fitness-business structured data identifies True Grit as a health club and sports activity location. Service and FAQ markup add context where relevant.
Specific programs, specific pages
Dedicated Hyrox, Hyrox Sprints, and personal-training pages give each offering its own space, rather than hiding everything inside one general gym page.
Meet True Grit Fitness.
Fitness studio websites: your questions, answered.
Yes. We build websites for gyms, boutique fitness studios, and coaches, with clear program pages, booking integrations, and SEO foundations.
Your studio has a personality.
Your website should, too.
Let's build a website that shows what makes your studio different, and makes the next step simple.
Let's talk